Anchorman 2 Opening Sequence

Semiotics:

Denotations:
A man stares at a womans butt
Everyone is dressed old fashioned and smart
A shark attacks a man who cries out for help
A news anchor starts shouting before broadcast and suddenly appears calm as the broadcast starts.
Elevator numbers slowly count upwards.
Mr Burgendy gets nervous as they approach the top floor
There are clips shown where Ron messes up whilst broadcasting
When veronica and ron get home, they discuss veronicas new job and have an argument

Connotations:
we can tell from the way the people dress that it is set somewhere in the 1970's and they are all dressed smartly which tells the viewer that they are professional. In the scene where the shark attacks the man, it freezes and clearly shows the shark is meant to be a fake which tells the viewer it is a comedy film. This is also backed up by the news anchors shouting before he reads the news. There is high-key lighting used which suggests there is no action or violence in the film and that it will be funny. The tall, modern buildings are posh which reflects onto the characters telling us that they are high class. The view is from above the buildings which gives the viewer an idea of where the film is set.